Nobody Went and Nobody Watched

Photo: Bob Donnan, US Presswire

The 2012 ACC Championship Game between Florida State and Georgia Tech turned out closer than many people expected. Florida State won the game 21-15 and will be the lone ACC team in the BCS bowl games.

Nobody cared.

from espn.

This year’s announced 64,778 “tickets distributed” at the Dr Pepper ACC championship game was by far the smallest in the game’s three-year history in the city of Charlotte. The actual attendance was probably closer to 30,000. There were two large, black tarps in the upper deck of each end zone, covering four sections of seats on each side. The bright blue seats in Bank of America Stadium were impossible to hide on TV…

Also it turns out that not a lot of people really cared to tune into the ACC Championship game.

Sports Media Watch

The Florida State/Georgia Tech ACC Championship Game drew a mere 1.2 U.S. rating and 2.0 million viewers on ESPN last Saturday night, down 25% in ratings and 29% in viewership from Clemson/Virginia Tech last year (1.6, 2.8M), and down 33% and 36%, respectively, from Virginia Tech/Florida State in 2010 (1.8, 3.0M).

The game ranks as the lowest rated and least-viewed ACC Championship Game ever.

That is pretty bad. The game has one more year in Charlotte, beyond that, who knows. I really think the game should become a home game for the top-ranked team. The top team would earn that privilege in the regular season to host the Championship game. Charlotte isn’t working. Neither did Jacksonville or Tampa.

In contrast the SEC Championship game, now granted this was basically a National Semi-Final game, had a 9.8 rating. It also helped that the game came down to the last play. Right after that game ended did anyone really want to sit and tune in to the ACC game? Unless you are a Seminole or Yellow Jacket fan, probably not. Well, obviously not.

The Big 10 Championship (attendance wasnt great either) got a 2.9 rating, more than double the ACC, and that was a 70-31 blowout.


8 thoughts on “Nobody Went and Nobody Watched”

  1. ^
    Because its a Championship game.

    You remember, that is why all the expansion and stuff happened, so they could generate all the big money from a championship game. c’mon wilf.

  2. Your right Nino! It’s all about big money.

    I do agree it should be held at the top team’s home field, but that wouldn’t sell tickets until the end of the season. Still, I’m sure it would sell many more tickets.

  3. Yeah. They have to do something different. I guess being better at football might help.
    If the title game was Miami at FSU, that would sell way more tickets than if both fanbases had to travel up to Charlotte.

  4. The game wasn’t quite meaningless, but it held little interest for folks in the prime ACC geographic footprint, so not many people went.

    Holding the game at a neutral site is more often than not going to struggle to sell out, unless you get certain pairings of teams that are within driving distance OR unless it’s a matchup of two top 10 teams.

    Had it been FSU vs. Miami those years that the ACCCG was in Tampa, it’d have sold out. Had it been NCSU or Clemson vs. VT or UNC in the years it was in Charlotte, it’d have sold out (or come close to it like 2011).

    I like the idea of moving it to the home stadium of the team w/ the better record, personally. The problem is that it’s harder to secure corporate tie-ins and plan non-game events for the same weekend when you don’t know where the game will be until a week in advance. Not to mention, you still might not sell out as evidenced by the Pac 12 title game this year.

    The only sure fire way to guarantee a sell out is to have two top teams, as the SEC does … but the ACC is a long way from that happening.

  5. In a nutshell, I think the ACC gets/can get more revenue from corporate sponsorships and guarantees from a neutral site than they could get from just ticket sales at a home site.

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